As Albert said... If you always do what you always did, you'll always get what you always got
Time to try a new way of building your website
Your website really needs to be your number #1 salesperson! But is yours performing well enough?
Did you ask yourself these questions the last time you built your website?
It is no longer sufficient for your website to be pretty. The most effective B2B websites are created, written, and developed to attract more targeted visitors, deliver superior customer experiences and achieve your lead generation goals.
Adopt a more user-focused, data-driven approach to developing your next website, and leverage the insights from your analysis. Create a website your customers want to use to do the jobs they are coming to your website to do.
Whilst many web designers merely accept your business and brief at face value, here at Real Inbound we take a deep dive to uncover your "special ingredients". Only by genuinely understanding your business, competitors and industry can we create a B2B website that will attract, engage, convert and delight your “target” audience. One that communicates what makes you different and motivates visitors to engage with your organisation.
Traditional web design is broken
The hassles, challenges, and inconsistent results we encounter during a website redesign are the result of an obsolete and broken playbook. We believe Growth Driven Design is a better approach to web design that gets results faster and cheaper than traditional methodologies.
Growth Driven Design Vs. Traditional Website Design
Growth Driven Design
Traditional Website Design
|Timing||Speedy Delivery: A minimum viable product (MVP) is launched within 60 days from the preliminary meeting, delivering immediate ROI and investment is spread out over time||Slow Movement: The final “big bang” site is delivered at the end of the process. You'll have large up-front costs and these sites commonly run late and over-budget|
|Rationale||Data-Driven: Your website is constantly optimised based on real data. As you learn what your clients want, you deliver it right back to them.||Based Upon Guess Work: The website isn’t optimised on an ongoing basis which usually means guessing your visitors' needs rather than using their experiences.|
|Adaptability||Versatile: You stay in complete control and are able to adjust elements of your website as and when needed. As your needs develop, so does your site.||Fixed: The design remains set until your next redesign and it's difficult to make major changes.|
|Longevity||Future-Proof: You will never have an outdated website as the continuous improvements ensure you remain relevant and in front of your competitors at all times.||Stuck In Time: These sites become stagnant and unloved as time passes. Major changes mean starting again from scratch.|
What does working differently look like?
It takes 2
Eliminate any thoughts of the traditional client website brief, proposal and build approach. You can expect your sales and marketing teams to work directly with our strategists. Furthermore, because optimisation occurs 'live', we map user journeys and consider user experience simultaneously. With a GDD approach your site is constantly evolving.
You know what you want to achieve from your website, but you’re not 100% sure how to do it. Our team will work with you to help determine the right way. Mapping web content to user motives and the outputs of our analysis allows you to build a website your audience will love, and subsequently help accomplish your goals. And no strategy is set in stone. As your customers and marketplace evolve, so does your website.
In contrast to investing up to six months building a website, we aim to launch your MVP (minimum viable product) site in as little as 30-60 days, so you can see immediate ROI. By embracing an agile approach, we switch the emphasis to continuous improvement and evolve your site over time. We invite feedback at each stage, to help us to create a website that reflects your business and its goals.
Contrary to traditional website development, we don’t produce a website, then walk away and leave you alone to use it. Because our sites are data-driven, the goal is to identify what data was formerly unknown, centred on what attracts, engages, and convert’s your website visitors into clients. We use A/B testing to gather quantitative data to decide which modifications will be most effective next.
New website and hosting solution
Out with the old...
GDD is a more intelligent and integrated approach to B2B web design that eradicates the hassles and anxiety related to traditional re-designs. Rather than plodding through the same old templates, GDD integrates design, development and content, enabling each discipline to instruct each other, producing a more effective, well-balanced website. All decisions and actions are informed by real data, not opinion which is the right approach for enterprises planning to invest in a website that generates consistent month-on-month growth.
A framework for success
Growth-driven design takes advantage of "agile methodologies" to create websites that are designed with flexibility and versatility in mind.
The GDD method is founded on one leading idea: online experiences that individuals appreciate yield greater conversion rates and build lasting relationships between a brand and its target audience.
Our strategy always begins with the visitor in mind and by employing strategic design we produce websites that convert and delight.
Why we love GDD
Growth-driven design is a low-risk and low-cost plan to develop your website. While traditional website design is a "jump off the deep end" gamble that demands a significant up-front investment. Growth Driven Design is an iterative approach of analysis, discovery and enhancement that spreads your financial commitment over time.
The continuous website improvements you make during the course of the GDD process are driven by real user data. The outcome is a website that is continually optimised for maximum conversion.
Is it time to rebuild your website for growth?
We specialise in developing, writing and creating lead-generating websites for businesses across the tech, media, charity and sports sectors; evolving the way they attract, engage, convert and delight their clients.