When's a website MORE than a website? When it's a Marketing Machine

Attract, Engage and Convert

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As the core of your businesses sales and marketing machine, it's extremely important that potential clients can easily discover your website using a simple internet search. If they can't find you, how are you planning to increase traffic and, consequently, new sales?

You may possibly have an SEO optimised website that attracts your prospective audience but have you considered the design and content? Is it styled correctly and easy to navigate? Does it accentuate your premium content to connect with your visitors?

If your website isn't engaging, if it has inadequate navigation and poor content, all of the time you invest in ranking in google search will be a waste of time and money as your visitors will soon move on.

Your website's voice, tone and message has to be consistently clear. Furthermore, the content you compose for your website must be obvious enough for Google to understand, considering that it will be examining your website and indexing the pages for search! If a 14 year old doesn't understand your messaging, then it ought to be simplified.

Not all website visitors are ready to interact with your company, and a website that provides no alternative method for visitors to connect other than your ‘contact us’ page will miss out on potentially interested leads. It's essential to remember that each prospective purchaser will be at different stages of their individual buyer’s journey.

Your website needs to incorporate several ways for your visitors to connect with you. Calls-to-Action (CTAs) motivate visitors to take a particular action on your website, for example downloading an eBook, signing up for your blog, downloading pricing info, dependant on their stage of buying journey.

Having the ability to edit your website yourself is fundamental.

If you start to promote new products or services, you'll want to have the ability edit your website. If you wish to publish new specific relevant content targeting your desired audience, you will need to have the ability to edit your website. If you would like to add new pages, images, CTAs, landing pages, forms or edit test, you'll need to have the option to edit your website!

Your website is not for you

Your website is not built for you, it’s built for your customer. Your website is purely to provide your existing clients and potential purchasers the much information they are looking for and should know to feel assured and make purchase.

Every little thing on your website must be focused on their needs, particularly your messaging. From your value proposition to service offering and your blog topics. Always place yourself in your buyer's shoes. What are they looking for when they visit your web page? What are their obstacles and queries? What challenge do you resolve and how?

They ask, you answer

Everyone knows producing content is essential for any digital strategy, but it is far from enough to simply publish anything at all to your blog. You must develop content your existing and prospective customers genuinely care about. Content that provides them value.

Answer the questions your audience are asking about and keying in into Google search and answer them truthfully. Irrespective of sector, size, or services, we generally notice these fit in 1 of 5 categories - Cost, Competitor comparisons, Problems, “Best of” lists and Reviews

Simplicity is the new sophistication

It's not merely enough to have a marketing website that looks great, moreover it has to be easy for visitors to use, navigate and accomplish the options they choose. From a marketer’s point of view, you should ask yourself the question, “how can we get them to the next step?”

It’s your task to completely understand what the next step in their journey is on each page for your desired audience. Next, it's important to make it relatively easy for them to take that step, while not having to think or work things out. Maybe this will be done using a form or a call-to-action button.

Customers feel the need for speed

User experience is likewise significantly affected by your site speed, or the time it takes your webpage to load. These days, website visitors are impatient. They are looking for reliable answers, but also, they want them fast.

Over 90% of buyers will leave a website if it won't load in an acceptable time. "Serve your customers with the page load time they need, a good goal being 1-2 seconds." Financial Times Technology Department

When's a website MORE than a website? When it's a Marketing Machine

Hands down! Your website is probably the most essential resource in this digital era.

But, before you actually take the next step, consider your website and ask yourself a few questions:

Transform your website into the ultimate marketing machine

Crushing your business goals with a more strategic approach

Ask 100 agencies what their website marketing process is (if they have one) …

The Real Inbound Approach

4 Things to remember when building a marketing website

Your website is not for you

They ask, you answer

Simplicity is the new sophistication

Customers feel the need for speed

Do you want...

or

Do you want...

Ready to transform your website into a marketing machine?

Not ready to chat just yet, but would like to know more

Get in touch

Our Solution

Company

When's a website MORE than a website? When it's a Marketing Machine

Hands down! Your website is probably the most essential resource in this digital era.

But, before you actually take the next step, consider your website and ask yourself a few questions:

Are you being found?

Are you providing a first-rate user experience?

Is your content excessively product focused?

Is your website generating new leads?

Can you easily edit your website without limitations?

Transform your website into the ultimate marketing machine

Crushing your business goals with a more strategic approach

Ask 100 agencies what their website marketing process is (if they have one) …

The Real Inbound Approach

4 Things to remember when building a marketing website

Your website is not for you

They ask, you answer

Simplicity is the new sophistication

Customers feel the need for speed

Do you want...

or

Do you want...

Ready to transform your website into a marketing machine?

Not ready to chat just yet, but would like to know more

Get in touch

Our Solution

Company