Case Study | Speedshift
Monumental Leap in Lead Generation and Cost Efficiency
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3X Website Traffic
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5X Lead Gen
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600% Reduction In Paid Advertising
The case study of Speedshift Logistics highlights a significant turnaround, with Real Inbound's strategic input boosting website traffic by 3X, leads by 5X, and cutting advertising spend by 600%. Focusing on organic traffic and lead generation through targeted content and optimized Google Ads, the company saw a 25% sales increase initially, with continued growth. The outcome presents a logistics firm poised for further inbound marketing advancements and sustained business expansion.
Background
Speedshift, a prominent player in the UK's competitive logistics and freight forwarding sector, faced a critical challenge. A split from a major logistics partner resulted in a significant loss of clients. Despite a considerable investment in paid search advertising, sales growth stagnated, pointing to ineffective strategies in a market dominated by multi-million-pound international brands.
Challenges
Before engaging with Real Inbound, Speedshift struggled with decreasing website visitor numbers, ineffective lead tracking, and a glaring lack of return on investment from paid advertising efforts.
Strategic Approach
Real Inbound was tasked with overhauling Speedshift’s online presence. Our strategy focused on enhancing organic search engine traffic and refining lead generation processes. A key initiative was the development of a buyer persona and a keyword-centric content calendar to streamline the creation of digital marketing materials. Parallel to content efforts, we conducted an extensive review and optimisation of Speedshift’s paid Google Ads campaigns.
Outcomes
The results were significant. Speedshift witnessed a 3X surge in website traffic and a 5X increase in lead conversions. Most notably, this was accompanied by a drastic 600% reduction in digital advertising spend. A comprehensive SEO-focused content strategy, including the creation of keyword-optimised landing pages tailored to various buyer personas, boosted lead quality and volume.
3x increase in website traffic
5x increase in lead generation
600% reduction in paid ad spend
Operational Improvements
Real Inbound’s strategy necessitated enhancements in Speedshift's operational capabilities to handle the increased volume of inbound leads effectively. Automation and process improvements allowed the team to redirect focus towards higher-value tasks.
25% growth on sales
Growth and Results
Speedshift celebrated a 25% growth in sales in the first year of collaboration with continued growth of 10% year-over-year since. The company now enjoys triple the website traffic and quintuple the qualified leads compared to their pre-Real Inbound figures. Vince Jones, Speedshift's MD, expressed satisfaction with the ongoing support and results from the partnership, signalling a robust future for the company's inbound marketing endeavours.
25% growth on sales
25% growth on sales
Future Outlook
Looking forward, Speedshift is poised to explore deeper into the nuances of inbound marketing, aiming to further enhance lead quality and innovate their content strategy for landing pages and emails. With Real Inbound at the helm, Speedshift is optimistic about unlocking the full potential of inbound marketing to sustain and amplify its growth trajectory.
“We still feel we're only starting to explore the performance of this inbound stuff and working with Real Inbound and we're excited to see what the future has to offer us.”
Vince Jones | MD
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