In the ever-changing world of digital marketing, it’s necessary to review your marketing strategy regularly. Having a strategy that is up to date will help grow your business and improve your return on investment. This is why you need to invest in your website. It should be updated with fresh content at least once a month. By having a few writers on board, you can easily create new content and update older content.
With a fresh website and new content, you’re increasing the quality of your service and showing your clients that you care about them. You can also try out new blog posts and see which category of posts performs best.
When was the last time you made changes to your site content? If it’s been a while, we’d recommend updating some of your existing or creating some new content to keep your site up to date.
Why you should update your website
Websites that seem outdated, badly designed, or lack any information can be frustrating. It is largely because web design is so easily categorised as "content." Anyone can create a website. It is preferable to hire UI designers, content strategists, and usability testers. Web designers should design a site that works for the user, not just for the business, in terms of layout, navigation, structure, and other aspects.
Refreshing your site's content can also result in higher rankings in search results since websites with continually updated content tend to rank higher. By following these steps, you let your visitors know that your site is up-to-date, full of fresh content for your audience, and updated often to keep them interested. Keep your audience informed/entertained/engaged while hoping they are not so patiently awaiting whatever product/service will be released soon - eagerly, of course!
Be sure to check your website for outdated or missing information. This is important to your business since outdated information gives the impression that you don’t care about it. Having a website is an effective way to get your business name, products, and services in front of potential customers and clients. An up-to-date website that's filled with engaging content can help you build credibility, attract customers and sell your products or services. Thank you to everyone who participated! Look back on my comment history to see all of the entries.
Ideas for creating fresh content for your website
Now that we've discussed some reasons for regularly updating your website content, let's discuss some ways to do it?
We've compiled seven ways to update your website regularly.
1. Post An Article on Your Blog
Blogs are a great way to make sure your website is regularly updated. Whether you are new to the blogging world or a veteran; your content must be conveying your message clearly and concisely. If you have never written a blog post before you should be able to start today! Most content management systems (CMS) come with these tools built-in which makes updating information easier than ever before.
Bloggers can generate a great deal of website traffic. Blogging allows you to build an audience of potential customers who are intrigued by your expertise, therefore ensuring your products/services reach the right people. Make sure you write about topics that are relevant to your business and also provide helpful information – this way you’ll attract visitors from search engines too!
2. Include News on Your Website
Press releases offer a free and effective way of communicating with the media and potential customers by getting your information out there and in front of the right people. Press releases are often sent to media organisations to obtain coverage in the media.
The release of a new product or service is something that can be quite exciting and newsworthy. Rather than share this news via social media channels, it’s typically better to publish a press release announcing it to the public at large. Press releases are made available in numerous formats so there is a level of convenience regarding how your business decides to make them available as well. One way is by sending them via email to a list of interested parties and then posting this info on your website for people who might have missed it during their first email blast. Furthermore, you might want to set up a highly visible page on your website – “The Newsroom” – where customers can find all the latest information about what is happening within your company.
3. Revisit Your 'About' Page
The all-important, "About Me" page. This is where you get to talk about yourself a little bit and tell people why they should respect your opinion on things. It's also good for showing any potential customers what it is that motivates you. A lot of people skim over these pages when researching a new product line or company and tend to form opinions based on what they read here before even learning about everything else the company might have to offer.
It's important to have a well-crafted About page on your website or blog. Duplicate content is a big problem in internet marketing, so build on the content that you already have to increase its visibility. It's important to do more than just list your job title and skills. Talk about your history and why you're committed to your business!
Visitors should get the full picture of your business from your about us page, and understand who you are, why they should choose you, and why they should work with you.
4. Show Customer Testimonials
Testimonials from customers oftentimes go a long way toward making or breaking a brand. It is much more convincing to read about how so-and-so’s life changed suddenly because of your product and see their photos than it is to hear the same thing in a sales pitch. Customers will oftentimes be the strongest defenders of your product if they feel that they have experienced the transformation that you promise can happen by using your service or product.
These testimonials and reviews from your customers act as powerful sales speeches. The merchandise is your value proposition to convince customers that they must buy this product or work with you now! But many people don't realise the importance of testimonials on a business site, so they don't bother to put any up.
Putting in a few samples can make a big difference in your conversions because potential customers will be more likely to call you if they read something like "We love working with Shopify because they are always thinking of new ways to improve our website." This tells them that Shopify invests in its partner's success by adding cool features to its platform and also comes across as very friendly and customer focused.
5. Refresh Your Product or Service Page
Sometimes the information we have on our website may not be up to date – in which case it’s always best to review and make sure we’re delivering what is promised. If your service or product has been improved with some new features, let customers know by including a section that describes the added benefits. It might be helpful to display any reviews you may have acquired; too. For example, if one of your services includes home improvement you could list some customer testimonials or showcase a quick before-and-after of a project they hired you for! Make sure you include high-quality images and links to any videos where applicable (or links within the text) – these will help encourage visitors to get in touch with you!
6. Update Product Descriptions
How do you run your online store? Has it been quite a while since you last revamped the look of your shop? How about giving your product descriptions a makeover to ensure that potential buyers are more likely to purchase the item. A well-written product description can encourage potential buyers to buy an item, but it can also help that item rank better in relevant search results!
Ensure that your brand description matches your brand's personality. Several online retailers choose to present their products through bullet points written in language that appeals to their target audience, whereas others choose to add detail through long paragraphs. Regardless of your approach, make sure that the content is easy to read by including keywords that describe the product.
Adding new images to your product pages is a great idea, just as it is for your service or product pages. You can also improve the user experience by adding more photos of products or adding a link to an improved size guide, just to name a few.
7. Make New Landing Pages for Upcoming Promotions
Finally, we recommend creating a landing page for your new offer. A great way to get your website more involved and keep it active is by making sure you create a landing page and explain to your customers why the new addition is helpful in their lives. Creativity plays a big role when creating these pages, so think out of the box and express yourself through this medium. Not only that, but it will help you send better messages as well as stay true to what you can bring to the table through this new or newly updated product or service. You should also know how important it is for consumers that are browsing your website and for other entrepreneurs as well. The best thing about this is that once you have this up and ready to showcase, notification traffic from other online websites returns to you with good knowledge about what’s working toward increasing their ROI or attracting more customers!
Using some simple search engine optimisation techniques, your site can also rank well for relevant search terms. You’ll also find tracking the effectiveness of your marketing activity to be easier as you can direct people to a specific page and monitor conversions. Landing pages work well as part of a funnel designed to bring a potential audience into your ecosystem. A landing page that promotes an enticing offer or asks for an email address in exchange for something of value can convert visitors into subscribers, who can eventually become customers.
Have you thought about updating the content on your website?
Great content is always a great investment. If you can get people to notice your content, you're virtually guaranteed that they'll be able to find it in search engines and link back to your website.
With this guide, we hope you were inspired to create great content for your website. If you haven't already done so, you might want to start a blog series or create a neat, well-written service page. Committing to great content will start to pay off as soon as you do, not only regarding SEO but also regarding engagement and brand building.