Microsoft Dynamics vs HubSpot

Having an efficient sales platform is essential to streamlining your sales process. Businesses, nowadays, are looking for software products that can help them manage their sales process, customer engagement and track their leads. This can help businesses have a higher volume of qualified leads, maximise the average customer value, streamline their sales process and improve their efficiency by allowing them to track their leads and prospects and focus on the most important ones. Microd and HubSpot are two software options that are being used today by a lot of businesses for these purposes and you can read about some additional software products for your business here:


HubSpot and Dynamics are comprehensive and widely used CRM solutions for both large and small businesses. HubSpot, however, may cost less for smaller businesses as it tends to be more affordable with a monthly subscription fee. Dynamics is intended for larger companies that use several enterprise features like its sales process automation functionality designed for teams to coordinate orders and tasks. Both platforms aim to help teams excel in their roles by creating efficient administrative and operational workflows between sales team members who can refer back to the CRM whenever they need to check on orders or updates on an account.

What Does HubSpot Offer?

HubSpot is cloud-based marketing, sales, and service platform that can be used across the organisation. Whole teams have access to a single source of truth, creating a more unified experience for your customers. The platform is built on a single codebase, making it easier to integrate into your workflow and time-consuming to update.

This means that your team members can use it to leverage the best features in order to bring external partners into the game, pull in customers using unique technology, and provide so much more for you. This will let your business grow at an incredible pace as you become more productive with this tool easily at hand! With HubSpot, there won't be any single point of failure for your entire sales and service team; it's designed to make things easier on everyone by giving them all one central location where they can do everything, they need to complete their tasks. Through the use of HubSpot, everyone will have access to relevant content while maintaining privacy and security on their own terms. Now that’s some real growth potential!

Introduction to HubSpot Sales Hub

HubSpot CRM powers Sales Hub's web application. It includes numerously extendable, flexible, and customisable features that give it the capability of being tailored to suit the specific needs of sales teams regardless of their size or sales process type. The platform is delivered as a service so there is no need for complex setup, configuration, or installations. Sales Hub’s CRM tool will help you efficiently organise your teams, boost team performance and accelerate time-to-market with its array of configurable dashboards.

What Does Microsoft Offer?

Microsoft provides cloud-based CRM software designed for both consumers and businesses for tracking interactions with customers, sales prospects, sales reps, customer service representatives, financial analysts, supply chain managers, and human resources personnel.

Dynamics 365 Sales Overview

Dynamics 365 Sales is a sales force automation tool that provides context-sensitive insights and customisable features. It is a solution aimed specifically at salespeople of all kinds.  It is designed to provide customers with a level of personalisation that cannot be replicated by competing products and services on the market.


Just because something is expensive doesn’t necessarily mean it is the right choice for you. HubSpot and Microsoft Dynamics 365 Sales offer a lot of similar features, but there are also several differences to consider. To get a better idea of whether or not your marketing needs would be met by one tool or another, let’s first take a look at some common upfront expenses like software licenses, setup fees, and training costs.


HubSpot’s starter plan includes all the essential features one needs to successfully run a sales team, including live chat and visual selling aids; that way everyone can participate. On top of this, you only pay for the seats that generate revenue - the sales team can use the tools without actually being charged. There are also free accounts available for those members whose main purpose is to just have visibility into your business (such as reporting). This HubSpot infographic provides more details:

Microsoft Dynamics 

Microsoft invoices every user, yet many see its invoicing practices as rather shabby and unfair. To compensate for this flaw, Microsoft requires that you pay for every add-on feature it offers - even when they're directly related to core functionality such as reporting tools or shared inboxes. Therefore, you end up spending more money after a while because these add-ons contain valuable features that are paid for on their own. This gets pretty expensive if you have multiple users using the software!







List Price

£40 paid users = £4,800 per month 

£40 paid users = £3,850 per month

Licensing Costs

A monthly fee of £95 per additional registered user is charged.

Depending on the package, additional users range from £75 to £109 per month. 


Enterprise onboarding costs £2,400 flat.


Fee-based technical consulting is also available. 

Typically, Sales Apps cost £12,000 flat. Specifically, an extra £800 is required for administrator training.

Robust Reporting

Professional and Enterprise seats are included with Sales Hub.

Needs Dynamics 365 Sales Premium. On top of Sales Enterprise, there is an extra £1,600 per month for 50 paid users.

Platform Maintenance

HubSpot provides sales, marketing, and service products built on one codebase.

Field service, marketing, and more are integrated into the platform 

Customer Support Costs

All Professional and Enterprise plans include phone, chat, and email support 

Dynamics 365 subscriptions include phone and email support 

Outbound Calling Software

Provided with all plans. (For Enterprise, 2,000 minutes per user). Available in some countries, not all 

Excluded. Requires integration 

Sales Engagement Software

Enterprise includes:

Team Email


Conversations Inbox

HubSpot Video

Email Sequences

and more

Excluded. Requires integration 



(For a team of 50)



 A team of 50 paid users for Dynamics 365 Sales Enterprise with the reporting add-on (Sales Premium) would cost £79,000 per year. If you compare HubSpot Sales Hub Enterprise to Microsoft Dynamics 365 Sales Premium, HubSpot Sales Hub Enterprise costs £20,000 less per user per year.  

Total adaptation and control


HubSpot is passionate about keeping its customers happy. This is why HubSpot sales and marketing software for business comes with a support team ready to resolve any issues that may occur. Their technology team also works hard to provide solutions that are customised to your needs so that your system will run smoothly without interruptions. If there are instances where you think they aren't meeting your needs, then chances are there's something they can do about it if you allow them to help you out!

Microsoft Dynamics 

Maintaining and implementing Dynamic Systems calls for highly skilled developers. The best way to realise the benefits of Dynamics is as a long-term investment rather than a short-term solution. According to Glassdoor, most Dynamics customers hire a full-time resource for the job (whose salary averages £76,526). You might also consider investing in any employees you have who have shown promise regarding their skills; they could grow into excellent Dynamics administrators with some training on the correct way of doing things.

Scalable support


HubSpot always puts its customers first. This means that you won’t pay more as your business grows because all Pro and Enterprise customers get world-class support from our Customer Success and Support teams for free. And we're regularly ranked among the most reliable online learning platforms in the entire world.

Microsoft Dynamics 

Dynamics 365 subscriptions include support. You need to pay £9 per user per month extra for professional direct support (one-on-one advice and 24x7 technical support). In addition, you can access free and paid certifications and training.


CRMs are crucial for generating sales, organising things, simplifying operations, increase efficiency, clarify revenue levers, and can scale as you grow with the right tool for your business. See how HubSpot compares with Dynamics 365 Sales on the most significant CRM features.

Performance and efficiency


HubSpot CRM's user interface is tailormade for salespeople. Sales Hub enables companies to manage inbound and outbound sales leads, automates high-value business development and pipeline activities, provides timely insights with sales analytics, and gives users a unified view of their prospects with integrated business information. It solves the most pressing problems across your entire organisation - from marketing to IT - effectively allowing you to increase revenue by scaling up rapidly.

Microsoft Dynamics 

Microsoft Dynamics excels above and beyond with its portfolio of offerings. While they offer a rich variety of products to suit the most diverse business needs, their suite offers tools crucial to having your sales efforts properly managed. These tools help you reach a high level of operational efficiency. Purchase add-ons to truly enable its benefits such as LinkedIn Sales Navigator and add even more functionality, like having contextual insights (predictive scoring, relationship analytics, email engagement, and more) as well as pipeline forecasting.



HubSpot is a leading CRM and business automation software system with a reputation for being user-friendly. One of the biggest benefits of using HubSpot, especially for those switching over from another platform, is how simple it is to keep track of all your leads. Why? Because if you use HubSpot, your rep adoption will increase which increases usage of your system which ultimately results in better-quality data! And what does better quality data mean for you? It means more visibility into your business’s overall health and success because with all your information being tracked and handled properly, there will be plenty of indicators for you to make decisions about where you want to take your company next.

Microsoft Dynamics 

Dynamics' reporting is incredibly flexible. However, mastering this customisation requires training. According to G2 users, HubSpot is easier to set up than Dynamics 365 Sales (source). You can create custom tools to improve your sales process after you master Dynamics or hire an administrator.

Dynamics and HubSpot both offer robust sales tools. However, if it takes months to learn the tools, what's the point? An ideal CRM should be easy to use and appreciated by all.

Integrated Platform


HubSpot's CRM, Sales, Marketing, and Service solutions are holistic. This means that if you are ever experiencing any issues, questions, or problems with using these services, someone from the HubSpot team will be there to help offer resolution and support. There is a common language and access to information across all means of communication between the sales and account management team as well as those working with marketing and service. This streamlines customer experience - it's easy for your customer service representatives to know what new features are being offered in your marketing solution if they are currently using it for themselves. This is just one example of how HubSpot tries to create a cohesive customer experience when using so many different tools together.

Microsoft Dynamics 

Dynamic offers a lot of products and services, including marketing, sales, customer service, field service, and more. Their extensibility also means that customers looking to implement Dynamics often need more maintenance as well as more training. Microsoft 365 changes this by ensuring that Dynamics is built on the same platform as Microsoft 365. By integrating Outlook with Dynamics, customers have access to email tracking, task management, and contact integration all within the same system - instead of using separate applications for each different purpose!

HubSpot and Dynamics are both integrated platforms. Each offers a CRM as well as sales, marketing, and customer service tools for front office teams. A connected team allows for better collaboration and helps you create a cohesive customer experience.

Scale And Customisability


HubSpot provides organisations with a simplified and efficient way to manage their evolving needs - from basic tasks such as emailing marketing campaigns to advanced efforts like A/B testing. HubSpot’s developer-friendly infrastructure also provides organisations with the ability to easily build new features regardless of size, by allowing them to deploy custom code in a modular, scalable way. In terms of usability, this means organisations have the freedom to add more complex functionality that works best for their business once they have the resources available.

Microsoft Dynamics 

Dynamics provides unique tools to help organisations of all shapes, sizes, and industries scale their business as they grow. Dynamics CRM allows you to customise your software with unique integration points like Flow and PowerApps to enhance complex business processes - specifically manufacturing companies looking to upgrade the outdated legacy systems they often rely on. These tools require special third-party licensing agreements and cost more than the base price of Dynamics CRM so be sure that your needs will continue to grow if you choose them.

HubSpot and Dynamics fit the marketing strategies of most companies. In addition to CRM, these services offer marketing automation and customer support. The base price of these products is competitively lower than similar options in their respective industries, making them practical choices for businesses without discounting any features or functionality. 

Migrating to HubSpot

When you switch to HubSpot, you're changing more than just platforms. You are transitioning your company to a new sales, marketing, and growth model. HubSpot specialises in integrating HubSpot into your workflow in a way that will solve your business's problems. Every customer's needs and goals are analysed individually at the company, and tailored solutions are developed to meet those needs and goals. Instead of merely reusing, they help you design a better system - one that will scale with you for years to come.





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