The Benefits of a HubSpot Website Migration

If you're looking for a new, effective, and quick way to manage your leads, HubSpot CRM will meticulously help you grow your business. The HubSpot CRM provides your team with an easy-to-use interface and the system allows you to segment leads by tracking their inbound. The HubSpot CRM also provides you with the tools to track your outbound marketing campaigns, send automated emails to leads, and the ability to create landing pages from within the system.

If your company is using the HubSpot CRM software, did you know you can roll your lead generation website over to the HubSpot CMS? Trusted by thousands of marketing professionals, this popular CRM (customer relationship management) and content management system also comes with a template builder, custom-branded landing pages, surveys and webinars, blogging capabilities, and more.

Plus, you can easily integrate your HubSpot account with dozens of third-party marketing apps including MailChimp, Salesforce, Marketo, etc. We’ll show you why switching over to HubSpot will seriously change the way you engage new customers, gain their trust and turn them into brand ambassadors!

This article shows you the benefits of migrating your website to HubSpot if you're already using the marketing automation platform or are considering it.

The Advantages of HubSpot CMS

HubSpot's CMS makes setting up CTAs for collecting leads as easy as pie. It is common for companies using HubSpot to use the CMS for blogging as well. There are many myths about HubSpot CMS that prevent bloggers and developers from making the switch such as: - They lose their rankings on search engines because HubSpot is not SEO friendly or they don't have enough knowledge and expertise with website design. In reality, it isn't a development-oriented platform, but more marketing-oriented and there are several quality themes available that can be used out of the box for non-developers without the need to significantly redesign a website.

HubSpot Is a Trustworthy CMS

Most organisations place importance on the security of their website. Cyberspace is rife with threats from hackers and companies that suffer a cybercrime can lose trust, credibility, and money. A secure content management system and GDPR compliance ensure the safety of your data stored online. The CMS comes with a free SSL certificate and cookie notices.

HubSpot's Content Management System has features designed to keep your organisation's data safe from malicious users. Your company can successfully adhere to GDPR (General Data Protection Regulation) by using HubSpot features like cookie notifications and form fields that are empowering European citizens.​​​​​​Law-abiding organisations can feel confident in managing their business on top of GDPR compliance through HubSpot, as there is a built-in security system that includes certificates of authenticity for safe online browsing.

Keep Your Existing Website Design

The look and feel of your website are probably something near and dear to your heart. As part of an ongoing relationship with HubSpot, we don't recommend that you do any major drastic overhauls before having a chance to test the new updates on their platform. There are lots of customising options in HubSpot to make your website have a similar, if not better, look than it did before your company migrated. If you've invested in design elements that appeal to and reflect your audience, it’s easy to do so either using a custom CSS framework or updating site templates as they relate directly to your content strategy as advised by our in-house development team.

The HubSpot CMS and SEO

One of the main concerns for companies that choose to migrate away from HubSpot is the loss of traffic and rankings after switching from one CMS to another. However, it's important to note that HubSpot is a highly functional Content Management system with an easy admin panel, which is optimised for search engines by default.

Many factors make HubSpot's inbound marketing effective and efficient. One of the best marketing strategies to date is SEO, which optimises your website for search engines allowing you to get more traffic than ever before. Since HubSpot's blog and its CMS are both optimised for SEO, you can be certain that you will maintain, if not improve your rankings after migrating to the HubSpot CMS.

Centralised Management of Your Website, Blog, And CRM

HubSpot allows you to manage your website and blog from one handy place. You can also manage your other marketing activities as well, such as social media, call-to-actions, webforms, and automated email sequences – all in one neat little platform! You can manage all your HubSpot activities from one place with its many features:

  • Site
  • Content
  • CRM
  • Webpages
  • Call-to-Actions
  • Webforms
  • Leads
  • Automated Email Sequences

Rather than having to go from platform to platform, a marketing team can manage all aspects of your inbound marketing through a single platform.

Templates for Better Web Design

With HubSpot, you won't run into design limitations in the future. For example, if you want to redo your website's design from scratch, there are thousands of templates readily available on the HubSpot marketplace. If you're looking for a more customisable HubSpot template for your business like an HTML template that can be modified further by a developer then this is available as well! With these design capabilities out of the box no need to hire or wait weeks for a developer to get it up and running, anyone (with a little bit of creativity) can customise and create new pages within minutes straight from their CMS admin area at any time in the day.

Exceptional customer service

HubSpot offers a lot of value for its platform, but the level of support is the biggest redeeming factor for the platform. They have agents to help you with every aspect of their platform, from setting up integrations, to training you on how to use their platform and even growing your website. If you are having trouble, need help with training, or just want to get the most out of your HubSpot experience, contacting their support team is the best way to go. They are easy to reach and provide fast answers to your questions.

WordPress to HubSpot Migration

We’re going to give you the scoop on how your business can benefit from migrating your current website over to HubSpot. As a HubSpot customer, you can migrate your website onto the platform to take advantage of all the features and benefits it offers.

Now, what is the process of migrating a website? It is only a matter of transferring files from one platform to another to migrate a website. To illustrate, let's assume you have a website that is:

  • Inaccessible to users
  • Slow loading times
  • Limited lead generation tools

Your current website is likely to harm your business if it has similar problems as above.

The Benefits and Drawbacks of Migrating from WordPress To HubSpot

WordPress has become one of the most popular content management systems on the web. Because of this, some companies may be unable to leave behind what they've worked so hard to build as a part of their website. Although in recent times there have been more reasons for an organisation to consider switching over to HubSpot such as its much easier integration with Google Analytics and tighter security against malware and viruses; even still, it can be quite challenging for new Marketers and people from other departments at a company to start using a completely different platform when they haven't done much with software developers before.

In the meantime, here are a few reasons why you might want to think again before switching your website away from WordPress: 

WordPress to HubSpot Migration Advantages

Switching from WordPress to HubSpot offers several benefits, including

  • The management is centralised 
  • Performance and speed are excellent
  • Allows you to add forms and CTAs without compromising performance
  • Fewer vulnerabilities and better website security
  • A better way to track visitors and manage campaigns

 WordPress to HubSpot Migration drawbacks

Migration from WordPress to HubSpot has the following disadvantages:

  • The plugins aren't the same

Developers sometimes rely on WordPress plugins for extending the CMS's functionality. Various extensions are also available to provide you with the flexibility you need.

Final Wrap,

HubSpot CMS is the ultimate marketing software solution for agencies and small-to-medium-sized businesses. You can get started on any device, anytime, anywhere. Plus, you can easily customise your HubSpot CRM and content management system to reflect your company’s unique brand and style. If you have any questions about your HubSpot project, please feel free to contact us anytime.


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