Any website owner knows that there's a lot that goes into running a website - you need to make sure you're on top of the latest trends, your content is fresh, and you're regularly adding new features to keep users engaged. With so much to think about, it's easy to miss popular website add-ons that could benefit your site. But never fear!
Fortunately for you, we've come up with a list of seven things your website may be missing. You can use the following ideas to boost your website by checking out the list below.
Adding a few images to your page is a good idea. Besides making something easier to read, it gets your point across in ways that words may not be able to adequately convey. In contrast, too many images can make your webpage appear cluttered and obtrusive. To keep a reader interested, you need to add just enough images without overwhelming them.
Additionally, small details, such as a balanced image ratio that is not too large, or too small, and is easy for the eye to read, can make a big difference in quality. Keeping images on topic and using professionally made images are two great ways to make your webpage visually appealing (and readable).
Most people do not realise how important it is to have a mobile-friendly website. It's really hard to follow along if your webpage isn't mobile-friendly. If you want your business to expand, and want to reach out to a different range of viewers, ensuring that your website is mobile-friendly is a key factor. From my experience, mobile users are usually just window shopping, so it's easier to convert mobile users into customers. Just remember that if your website isn't mobile-friendly, it could hurt your business.
Consistency is key when it comes to website content. By posting regularly, you're giving your viewers something to anticipate. Websites that are updated regularly tend to grow in popularity, so be sure to stick to your posting schedule if you plan to post every Wednesday. When your visitors do return, you'll see how your consistency has helped to improve your popularity.
Your articles should provide your readers with value and be clear. Your website can become stagnant when it has a single topic or a small range of topics. Make your writing interesting so your readers don't get bored. Consider writing about different topics within the same subject if you get tired of writing the same thing. For example, if you're an interior designer, you wouldn't want to write another article on how to choose paint colors. But you could write about how to choose paint colors on a midsize budget. Or you could write about how to choose paint colors for a bedroom.
Building a website that will have a lasting impact takes more than just good content--you need to have a target audience in mind as well. You can't just build something and expect it to resonate with everyone--you need to focus on appealing to a specific group of people. Before you launch your site, take some time to consider who you're trying to reach, and whether or not the content you're planning on sharing is likely to be something that they'll want to engage with.
Modern consumers want everything now. If a page takes more than a few seconds to load, then it will simply bounce off. If you want your website to be responsive, you need to make sure it's lightweight. Remove all the unnecessary plug-ins and scripts. This should make the website fast enough that people will stick around and enjoy your content.
Closely examine each element that you're thinking about adding to your page and ask yourself whether or not it will serve a purpose that is relevant to your target users. If the answer is no, then don't add it! Sometimes content that is too flashy, like pop-up ads or distracting banners, can cause a user to mistake your website as having malware.
It’s no secret that the design industry is ever-changing and that trends come and go as quickly as you can say “unicorns”. The design industry is more saturated than ever, which can make it challenging to stay ahead of the curve when it comes to web design. We hope our blog was able to provide some useful insights into the different ways your website can be optimised.