No matter what you want to achieve with your website, the copy that you include on it is vital. When considering a redesign, however, most people only think about colours and fonts - what colours would bring in their target audience? Which fonts are readable on screen?). In the same vein, some people will focus on the logo or brand image they wish to convey (or even on photographs they can use as graphics). Technically inclined, they might take a look at improving the loading speed of their website and making it more interactive.
When branding a company or site it's also important to take into consideration how the reader feels when going from one page to another and make sure they have an intuitive experience while navigating your information and keeping them engaged throughout their visit. A high-performing content strategy with strategic keyword placement is what matters when we’re looking at today’s search engine optimisation (SEO).
It does not stop here, however. In addition to keeping information consistent with the overall aesthetic and user experience, words are equally critical
Is Website Copy That Big of a Deal?
You should note that when you're writing copy for any given project, whether it be a website, business card, or even an ad that's been written specifically to appeal to customers, it's always going to have an inherent advantage if it fluently reads like the language of search engines. Copy that is filled with keywords and phrases that people would use, should not only match what your target market is likely to type into a query engine but also read in a manner that says I'm targeted and optimised for my readers. Your Copy should resonate with both audiences:
- Potential customers for your business.
- Search engines.
These two audiences are somewhat similar.
Your website attracts visitors who want to find answers. It may be that they are looking for solutions to problems that only a business with your unique blend of expertise and experience can solve. Visitors often seek information about your business, such as whether they can trust you. Also, what is your business philosophy?
Having answered these questions well will increase prospects' perception of your brand, which means they're more likely to return.
The most effective way to answer a question is not just to provide high-quality, reliable information. Also important is how you present it.
How To Write Engaging Website Copy?
Writing engaging website copy helps you connect with your target audience, in turn helping your website rank higher in the search engines for subject matter-related keywords. The greatest inbound marketing companies are equally devoted students and seasoned enthusiasts of this process. With regards to search engine algorithms, their goal is to connect their users to the best information possible. You can judge how authoritative your written content is on a given subject and whether your website is likely to satisfy search engine users by using a complex set of algorithms.
Dominance in search engine rankings is important for the obvious reason of increasing website visits. To achieve dominance over your competitors, you need to understand not only what keywords they're using but also how they're reaching that point or step that your customers are currently at. Otherwise, all the effort you've put into creating a beautiful, easy-to-use website may end up being worthless.
Search result prominence is when your website sticks out in all the right ways to impress both search engines and their users. Because if you don’t get some good traction on the web, then your site can fall between the cracks and people are going to forget all about you faster than you can say index. So, it's important to remember that as a business owner, you need to be doing what it takes at this very moment to ensure that your website looks not just great from a user perspective but also an SEO standpoint.
These numbers provide an eye-opening glimpse into how important written content is to websites:
- Organic search engine optimisation outperforms paid search by 5.66 times.
- Over 400% more search engine indexed pages are generated by businesses who create content than those who don't.
- 66% of marketers said content marketing was effective for their brand, and 77% said they prefer writing content.
- More than 80% of consumers said that custom content is trusted by their brand.
Copywriting: What's The Best Method for You?
An agency that redesigns a website will discuss copy as part of the project. Creating a framework for people and algorithms alike is part of the job of a web designer.
Real Inbound offers three levels of copywriting to its clients. These levels have their benefits and drawbacks. Choosing the appropriate level for your business depends entirely on the make-up of your team, how enthusiastic they are about your content creation, and how comfortable you are working with outside content writers.
1 The Whole Thing Is on You (You Write All the Copy)
It depends on whether or not you’re going to try and write your content completely on your own. In that case, Tier 1 may be the right choice for you. It also depends on the time it takes for your business to have enough steady traffic to where you would feel comfortable spending money on a content writer versus taking the time to learn how to do it yourself. So, if you have a lot of other responsibilities, it may be something that can wait until later so that you can afford the new additional expense eventually.
2 We Edit and Proofread Everything You Write
We believe that almost anyone can write if given the right tools. With our content creation team, you still provide the writers, but we help make their jobs easier by improving the quality of your writing for you.
3 We Got This (We Do Everything from Start to End)
With the third level, we will create a one-of-a-kind content strategy that positions your product at the top of the food chain by tailoring specific strategies to fit the needs of your customers and whip up some copy around it that resonates across all marketing channels which will get people to pay attention to your brand.
Here's How We Work
We believe that working together with your team allows you to see things from different points of view, which adds a new dimension of possibilities. (If necessary) We talk to sales and marketing teams to help better understand your brand, messaging, voice, and history-making sure everything fits what you have in mind for your project's final output.
Our writers draft first-round drafts on your main navigation pages by allocating them and managing them.
Our writers write web page copy that is sales- and marketing-focused, with engaging headlines. The copy we write includes keyword research and related on-page SEO best practices (such as page titles and meta descriptions).
Consider the benefits of outsourcing some content creation to a team you trust and already have existing relationships with.
In the process of redesigning a website, copy approval is often a bottleneck. We must make sure you get quality leads as soon as possible from your new site. Are you interested in learning more about how Real Inbound can help you get your message out to the right customers? Let's talk.