2min
To deliver the digital experience that your customers have come to expect, it’s going to take much more than just a “business card” or a "brochure" website. Instead, you’ll need a CRM Platform and website that drives business growth, and enables developers, marketers, sales, and service teams to deliver on a delightful customer experience.
2019
85% of executives said that 'digital experiences' are a 'nice to have'.
2021
Digital experiences are the top priority for executives looking to improve the overall customer experience
Why it's hard today
Customer expectations are at an all time high - As above, what was nice to have is now a must have. Failing your clients on experience means you've lost them.
The buyer journey has gotten increasingly more complex - People are coming into your funnels through multiple sources, with different expectations. They are relying on peer review more than ever. It's a minefield.
Businesses are struggling to use their digital content to guide buyers through the journey - It's likely your content is disjointed and out of date. There is the likelihood you have a ton of content that's just not getting in front of the buyer.
How Businesses get it wrong
Cobbled together tools lead to issues in your buyers journey - connectors and integrations mean friction. Different user experiences in different tools, different data sets leading to duplication and redundancy.
This causes your website to be separate from the rest of your platform, left stale, and underutilized. You wouldn't treat your bricks and mortar store like this, so don't treat your website like it.
Messaging is fragmented. Multiple social networks, emails, brochures, advertising, PPC, Search and so on. All with different designs and maybe different objectives. Fragmented messages leads to you competing with yourself.
Automation is a chore vs an asset. Marketing automation will take you and your business to the next level. But it's just too hard for most businesses to take advantage of it.
Data is siloed and not useable. What it says on the tin. Multiple systems and platforms mean multiple data repositories. Like wading through treacle.
Reporting across systems is a full- time job. Literally, as in you'll have to employ someone / people just to understand what's going on in the business.
Why and Integrated Platform like HubSpot is Better
Your website is a core part of your platform, creating a 'marketing machine'. Messaging is personalized, timely and consistent across every touchpoint. Automation is easy to use, and helps you scale without pain and most importantly, data can be leveraged to create personalized, dynamic experiences.
Reporting on and optimizing the experience is simple and intuitive
The Goal: The Platform Must Be Easy to Adopt, Align and Adapt
Adopt
Think tools that make it easy for your entire team to create an amazing digital experience. A system that makes it easy for every team invested in your CX to work together to build a powerful digital experience for your customers.
Contact recordsLocal development
Flexible themes
Drag and drop editing Behavioural events
Email marketing & automation
Align
Build your digital strategy around a unified view of the customer experience. One unified system that aligns your team around a unified view of how customers leverage your content, and what is helping your business grow.
- Dashboards
- Custom Report Builder
- A/B and Adaptive Testing
- Revenue Attribution
- Contact Attribution
Adapt
Your digital content to scale your business, and improve your customer’s experience across all channels. A system that allows you to deliver a modern digital experience at scale & share learnings to improve across all customer touchpoints.
- Custom objects
- Dashboards
- Object associations
- Web apps
- Memberships
Get in touch for support on the journey towards an experience orientated business!
