4min
In its long history, HubSpot has been referred to as sales software, a marketing tool, a content management system, a service program, and more. Each of these terms accurately describes some aspect of what HubSpot does, yet none of them completely captures it. At its core, HubSpot is a platform that helps businesses grow by making it easier for them to attract, engage, and delight their customers.
HubSpot has come a long way since it first started as a marketing tool - it now offers a full suite of sales, marketing, and service software to help businesses grow. The HubSpot CRM is designed to be fully integrated with the HubSpot Marketing Platform, giving you a complete picture of your customers so you can better understand their needs and how to serve them. With the industry continuously evolving, HubSpot is committed to continuously updating its functionality and features.
Here's a quick and easy explanation of what HubSpot is: HubSpot is a CRM platform that is built to enable scaling companies to run more efficiently. That's it in a nutshell! As a result, this makes it more user-friendly and helps businesses to achieve their goals quicker and with fewer headaches.
What makes HubSpot CRM unique?
Growth. In essence, HubSpot is all about growth.
HubSpot aims to help businesses grow by providing them with the tools and resources they need to succeed. They offer a wide range of products and services that can help businesses of all sizes grow. From marketing and sales tools to CRM and customer support, HubSpot has everything businesses need to grow.
A central information management system becomes ever more essential as your business grows. Trying to keep track of everything in multiple software programs is confusing and time-consuming. HubSpot CRM is designed to make things easier. It's cohesive, flexible and powerful, with built-in systems that work together smoothly.
HubSpot is different because it helps companies grow in a smarter way. It helps you align success with your customers' needs, so you can create loyalty and delight. These better relationships result in a better path to growth.
What's great about the HubSpot CRM is that it's designed to manage your relationships effectively while still being user-friendly. It's also a powerful tool because it comes with the combined features of the Marketing Hub, Sales Hub, Service Hub and CMS Hub. You can achieve adoption much faster than you ever thought possible! Another awesome perk is that it has integrations, reporting and content creation capabilities - everything you need to make your customers happy while still having time to manage other important aspects of your business.
HubSpot is built in a way that allows you to tailor it to your specific needs without having to add any extra, unnecessary complications that will only make things run slower. In the past, you may have had to settle for a software or platform that wasn't quite perfect because it was the best you could find at the time. But those days are gone - now you can have everything just the way you want it, without any sacrifices.
The main difference with HubSpot is that they haven't taken a bunch of pre-existing systems and tried to make them work together. Most likely, you've experienced this first-hand with other legacy systems and know how frustrating it can be. With the HubSpot CRM platform, you don't have to worry about that because it was designed specifically with growth in mind.
It's flexible, has a great UI, is powerful and easy to use, and everything works together cohesively. The fastest way to accelerate your flywheel.
HubSpot CRM benefits
Almost every CRM platform aims to improve your business, but how does HubSpot CRM do it? Check out these key benefits of the platform.
1. Maintains team cohesion
In order for marketing and sales to be successful, they need to be in communication with one another and create a seamless handover between them. This is where HubSpot comes in - it's a platform that's designed to connect all of the different departments and tools that your team uses, so everyone can work together seamlessly without slowing down the process.
By utilising HubSpot's CRM, which natively unifies customer service, marketing, and sales tools, as well as an ecosystem of integrations, you and your team are able to get a better understanding of the person by seeing every interaction synced to a contact's timeline. This alignment allows for the creation of more memorable and personalised customer experiences, something your customers will be sure to appreciate.
2. Pain-free growth
HubSpot CRM is flexible, so you can grow without experiencing the negative side effects that usually come with growth. You also don't need to involve your developers in order to get help with anything!
HubSpot's CRM platform is designed to be customised to your business' specific needs without any complexities, making it easier for you to use it in a way that benefits your customers. Additionally, HubSpot has some great features like custom objects and advanced permissions that make it easy to adapt to changing business conditions. You can now focus on helping your customers rather than managing software.
3. Increasing insights through adoption
A confusing CRM platform won't only fail to deliver its potential to you, but your team's dislike of it will result in its underutilisation, missing out on the valuable data you need for growth. Furthermore, training the entire team on the software can take months - time and effort better spent elsewhere.
Time is precious, and nobody wants to waste it. That's why HubSpot's CRM platform is such a valuable tool. It's easy to use and packed with powerful features, making it a favourite among users. The learning curve is quick, so buy-in is easy to achieve. Within minutes, relevant teams can be set up with the dashboard they need to use.
Having a clean UX, powerful insights, and ease-of-use combine to produce the best results.
Having researched everything HubSpot, you might be wondering what the CRM platform means for all of the HubSpot hubs. You don't need to choose between them. No matter which HubSpot product you choose (or all of them - treat yourself), you'll still have access to the CRM. CRM is a helpful tool for managing your customer relationships, and it's available for use with all of the HubSpot products. So whether you choose to use HubSpot for marketing, sales, customer service, or all three, you'll be able to take advantage of the CRM features.
Lastly,
If you're still undecided about whether or not HubSpot's CRM is right for you, that's understandable. It's a big decision to make and it's not one to be taken lightly. There are a ton of features, benefits, and options to consider. The best way to make the most of HubSpot is to work with a partner.
We would be more than happy to go over everything with you in more detail so feel free to give us a call whenever you're ready!
