Benefits of Blogging for Business and Marketing

With billions of people around the world currently being connected to the internet, there has never been a better time for business owners and marketers to consider employing blogging strategies in their efforts to promote products and services.

Blogging is a handy tool to have when it comes to marketing your business. Everyone uses blogging in the modern world of SEO. Blogs have been a big hit ever since the beginning of this decade for various reasons though. For example, one reason why blogs are so popular is that people can simply make use of them as incredibly powerful marketing tools as well. And before we get into how blogs work well for marketing strategies, let’s talk about what exactly makes up a blog in the first place…

Let’s get started.

How does business blogging work?

Business blogging can boost your business's online exposure. A business blog is a marketing channel (just like social media, direct marketing, email marketing, etc.) that promotes business growth. Many customers today wonder whether blogging is worth it and how to get the most out of it. Here's why many business owners say they're glad they invested in a blog, and how you can do the same!

1.   Increases traffic to your website.

Now that you have taken the time to learn about the basic goals of your business for the future, you need to understand how people are going to find your website. Nevertheless, for them to do so, they must already be familiar with your brand and product before first encountering your new website. However, one might search for a relevant topic on Google will not always lead them to discover websites that offer comparable services or products. One should take into consideration their ability to make it easy for customers to be able to access information; this means revising their social media presence, making the necessary adjustments for their website, including video marketing and blogging activities for customers and potential clients alike be properly informed about recent developments. ·      

What is the best way to increase traffic to your site? The best way is to blog and optimise your site for search engines.

As an example, here's what happens.

Your website has a lot of pages. Have you ever stopped to consider how often you update them? There's quite a lot that search engines love to see such as fresh, new content so if something on your site is outdated then it might not be ranking as well as you think. As soon as we talk about online marketing and SEO, one of the most important factors we need to consider is content relevance or how relevant it is. The best way to make sure your content is up to date with what's trending or topical is by introducing a blog section of your website where you could publish material in advance and schedule future publications to ensure they are always being published regularly. By publishing a blog post, our websites automatically gain another indexed page which simply means that the search engine crawlers have more items to the index for the search results page (SERP) giving us even more opportunities to be discovered! 

2.   Share blog content on social media.

You can also use social media to promote your business by blogging. When you create an article, you expose your company to a new audience, which may not be familiar with you, by allowing them to share your content on social networks like Twitter, LinkedIn, Facebook, and Pinterest.

Maintaining a social media presence is another benefit of blogging.

Your blog can serve as a repository of content.  

The content on your blog will increase your social reach and drive visitors to your blog via your social channels. Sounds pretty harmonious, doesn't it?

3.   It generates leads from the traffic.

Your blog is bringing traffic to your site, so you now have an opportunity to convert that traffic into leads.

Your blog posts are just like indexed pages, generating new leads every time you publish one.

Adding a follow-up call-to-action to every blog post works like a charm.

CTA is typically associated with free content such as e-books, whitepapers, webinars, trial offers, or anything else that takes information from the user.4

Let me explain how it works in simple terms:

  • A visitor visits the website
  • Visitor sees a free offer as part of a call-to-action
  • Visitors click the call-to-action and land on a landing page with a form to complete
  • Visitors complete the free offer form, submit information, and then receive the offer

Most of our blog posts contain a call-to-action button, so yours should, too. Having a call-to-action button on your blog can help you boost website traffic.

However, not every blog reader will convert into a lead, which is okay. People who read blogs don't all become leads. You should still blog, include calls-to-action in every post, measure how many visitors convert to leads and keep striving to improve it each month.

4.   Resulting in long-term success.

Readers and customers prefer blogs that answer common questions.

You will be viewed as an industry leader or authority if you create consistently valuable content for your target audience.

What would it feel like to have an open dialogue with someone you're trying to persuade? (Like in those old Batman and Robin shows!) And imagine what they'd say if you were able to provide them the exact documentation, they needed that was convincing enough for them to take that all-important next step. When you send a blog post on a simple topic to your customers, it’s more likely that they’ll find it helpful (and maybe even share it with others)!

"Establishing authority" doesn't have the same tangible value as traffic or leads, but it has plenty of power, nonetheless. You can track its value through sales enablement.

  • When prospects have read your blog, they usually enter your sales funnel knowing more about your products and services, your market position, and your industry. A sales conversation between two acquaintances is much less productive than one between two strangers.
  • A salesperson can access blog posts to answer specific questions. These articles not only accelerate sales processes but also help salespeople position themselves as valuable resources for prospects.

5.   Blogging can help you build links.

Google's algorithm ranks websites based on 200 factors, including the number of links coming in and the quality of backlinks. Despite the importance of achieving inbound links, 41% of SEO professionals state link building is the most difficult component of search engine optimisation.

Create articles that are useful not only for your target audience, as well as the companies viewed by your audience as industry leaders, and you are more likely to generate relevant links.

Links from other sites indicate that they are recommending an authority website. It gives Google the impression of your expertise and trustworthiness.

Having backlinks also benefit your search engine visibility since they increase your domain authority.

6.   It drives long-term results.

Providing helpful information to your customers, interestingly and engagingly, is going to gain you more customers. You can do this through your blog posts. First, take time to think of a good topic. Make sure the topic is going to be something that your readers are going to find of interest. Then, write your blog post and make sure it is engaging and provides a lot of information for your readers. Also, make sure that you're consistent with your writing. If you can do this and provide useful information, you'll see your traffic go up, which will lead to more business!

A lot of marketers have been trying to find ways to improve their search engine rankings, with limited success. A lot of these new marketers are all about blogging nowadays, but blogging, in and of itself, is not a magic bullet to send you to the top of Google! It's far more comprehensive than just blogging! You need to also have a solid social media presence and an online following, a quality website that has been built to convert, and a strong email marketing campaign. These are all the steps you need to promote your brand, so you can see that blogging, while important, is just a piece of the puzzle!

Furthermore, there are many ways to monetise blog content. Affiliate marketing makes it possible for you to earn money blogging about everything from makeup and beauty to camping and motorcycles.

Through affiliate programs, customers can be referred to relevant products and services that earn you money.

If you're blogging, your older articles are likely to generate the majority of your sales. Even though you may not see immediate results, there will be a steady flow of traffic and leads over time without you having to invest more resources - you're already doing the work.

7.   It helps you communicate information about your company.

A blog is a great way to make your business sounds like a real, three-dimensional entity with employees, personalities, and a distinct voice. Try posting a quote from a coworker to make some of your blog posts more interesting. You can even ask your employees to write blog posts about their experiences working for your company. When you write blog posts about your company, you're putting a human face on your brand.

Your company blog should be a reflection of the voice you want your brand to have. It’s important to get your audience on a more personal level with your brand. Not only does it humanise your brand, but it helps people see it as a real company and not a faceless entity that’s only about selling. That’s why companies should share company news on their blogs. It doesn't have to be a big announcement either. It could be something as simple as a contest or something that makes the company laugh. These posts show that the company is just like any other, and they help the brand to feel more relatable. People will feel more inclined to buy from you.


Whether you blog all the time or it's a new project for you, this is a great way to share all kinds of information. Blogs give your audience a glimpse into your personality, interests, and activities. You can write about anything from your personal life to industry news and trends. Not only does sharing company news on your blog humanise your brand, but it also helps your audience see that you’re not always about selling. If you are interested in video blogging, you can use tools just like YouTube to upload your videos.

Using these tools to add content to your blog will help you increase your personal reputation, build trust with your audience, and ultimately drive more business to your site!

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